You’re Not A Brand, You’re An Experience
Spencer Roane and Cindy Perez speaking about their passion and how they came together to create Black Owl.
Who Are We
We created Black Owl with the simple idea that traditional demographics are dead. Instead of dividing people by age, race, and gender, we wanted to unite them based on shared preferences and experiences. We believe that exceptional experiences are significantly stronger than superficial features, and our passion is releasing that power within your brand.
What We Do
Our goal is to disrupt the way you think about consumers. By reorienting the concept of segmentation, we help you accurately target your ideal customers based on preferences and not demographics. In focusing on building experiences, we not only help your attract consumers, we help your brand create Super-Fans and Evangelicals.
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How We Do it
Stated simply: Analysis and Expertise. We take the time to speak with you, your employees, your customers, and anyone else who can give us a sense of your identity. Then we utilize our tools and expertise to provide quality analysis and recommendations.
Why We Do This
Witnessing small businesses falter based on antiquated notions of branding and demographics is heartbreaking. We desired to help these creators and innovators do what they love, while we innovate and create doing what we love most: Marketing.
My own experience has been that the tools I need for my trade are paper, tobacco, food, and a little whiskey
~William Faulkner~